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New Line of Tween Panties Promotes … Abstinence?
By Annie Shields @ Ms. Magazine Blog
What better way to reinforce family morals than by wearing underwear that doubles as a conversation starter, right? If the junior prom after-party starts to get dull, just take off your pants and encourage a dialogue! Awkward first date? Lift up your dress and ask for some feedback!
On the one hand, these panties were created by parents to encourage their teens to remain abstinent. On the other hand, these are panties. A strange choice of merchandise to hawk in the name of chastity.
Stranger still, these 75-percent “frisky” garments seem to be closely tied to a religious agenda. The very name of the line implies a Christian affiliation–subbing “your mother” for Jesus in the familiar WWJD. So what’s really going on here? Let’s take a closer look at some of the site’s offerings.
The essages on these panties–”Dream On,” “Zip It!” and “Not Tonight”–coyly indicate non-consent to a potential romantic partner. The marketing campaign confirms this:
But the whole concept of abstinence-promoting underwear makes about as much sense as commemorating sobriety with flasks instead of coins at AA meetings.
It isn’t just dumb, it’s dangerous. There’s nothing wrong with encouraging your children to choose abstinence before marriage; there is something wrong, however, with not empowering them with the knowledge and tools to make that choice and confidently communicate it to romantic partners. Without pulling down their pants.
What’s more, the panties can really muddy the notion of “consent” in young people’s minds. What if a teen girl wears “Not Tonight” panties and decides at some point in the evening that she actually does want to have sex? Nothing wrong with that, but the dissonance between the panty-message and her ultimate decision may well reinforce the mistaken idea that “no means yes” in her partner’s mind.
This bizarre line of undergarments calls to mind what Jessica Valenti dubbed The Purity Myth in her book of the same name. In an interview, she argues that oversexualization of women in the media and pop culture has begun to intersect with the conservative movement, resulting in the fetishization of virginity:
If you are telling young women over and over that what’s most important is their virginity … then you’re sending the message that it’s the body and sexuality that defines who they are … With the virginity movement it’s adults–and a lot of men–deciding what appropriate sexuality is for younger women. It’s anyone and everyone except young women themselves defining (their) sexuality.
This is ridiculously displayed in WWYMD’s promotional videos, which feature abstinence-friendly songs and wind-blown girls posing suggestively in their skivies next to fully-clothed young men. Here are some of the choice lyrics:
No kiss, no touch, no makin’ out hey, hey, hey, hey, hey, hey… When men see a body like this, they have a tendency to dismiss that I got anything upstairs, but I got me a lot of brains up there … Let me make it clear, so there’s no mistake my life’s goin’ good, there’s too much at stake to just hand it over, to any man…
The second video is even more explicit and confusing, combining gratuitous crotch shots with pro-chastity song lyrics:
I am waitin’, for my time in life, I am waitin’ for love. I am waitin’ on the world to change I am waitin’ on you
Abstinence-promoting strategies as ineffective as these will certainly prove to be are, unfortunately, not unprecedented. Just last week it was reported that the Candies Foundation paid Bristol Palin more than $260,000 to be a pro-abstinence spokesperson–seven times the amount they spent on actual teen pregnancy prevention programs. With the rise of what’s been called the chastity-industrial complex, peddling purity is big business. Once again, social and religious conservatives say one thing, do another and wait for the money to roll in.
ABOVE, TOP TO BOTTOM: Screenshot of Twitter message, WWYMD logo, Items from WWYMD line, Promotional flyer from the What Would Your Mother Do? Facebook page.
This was originally posted on the Ms. Magazine Blog on April 14, 2011. The above post was slightly edited, leaving out the intro on the piece’s relevence to the Ms. “Click!” blog carnival.
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Did Women Create Burqa Culture?
In honor of implementation of the French “burqa ban,” and the brouhaha it is causing from Bill Maher to the New York Times, I repost the following:
The French “burqa ban” has got me thinking. Did women have equal power to create the burqa? And who benefits from this garment?
Some charge that rejecting the burqa comes from fear of the other, or ethnocentrism. I’m in sync with cultural relativism, so long as no one is being hurt. But buqas and “burqa cultures” don’t give women equal power. And women certainly did not have equal sway in creating the customs of these societies.
Think about the laws that exist in places where women are required to cover up in burqas, abayas, niqabs (facemasks) or various other veilings.
Is it likely that women decided that men could easily demand a divorce, but women could get one only with difficulty?
Is it likely that women created the notion that sharing a husband with other women might be fun?
Did women create the idea that an adulterous man be punished by burial up to his waist before being stoned, while a woman must be buried to her breasts – and one who escapes, escapes the stoning?
In these cultures, when a woman is raped it is her fault. She obviously let some hair fall from her covering, or she allowed an ankle to show. Everyone knows that no man could resist such things. Did women decide that women, and not men, are responsible for men’s sexuality?
Did women originate the notion that after rape, the victim must be killed to restore family honor?
Did women clamor for a burqa that limits their power and autonomy – keeping them from driving in Saudi Arabia and getting jobs that are far from home? Did women design this garment that prevents small pleasures like seeing clearly or feeling the sun and the wind?
And who benefits?
Men benefit from easily obtaining a divorce, but not allowing their wives the same privilege. Men benefit from the sexual variety of having many wives, while women are left to share one man. Men benefit by more easily escaping a stoning. And men can rape with impunity since women fear reporting sexual assault, lest their families kill them. Men gain power when women are incapable of getting jobs and income. How much easier is it to beat women for the infraction of straying outside the home, or letting a wrist show, when they are black or blue blobs, and not human beings?
It is common to make accusations of ethnocentrism when one culture rejects the practices of another. Often the fears are valid.
But if a powerful group creates a culture that benefits themselves to the detriment of others, the critique is not about ethnocentrism. It is about human rights.
Georgia Platts
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“I believe we should afford our daughters and ourselves a right to our own authentic sexuality,” to paraphrase psychoanalyst and author Joyce McFadden. “

