Category Archives: body image
Men, Women React to Male/Female Nudity
By Lisa Wade @ Sociological Images
We’ve all heard the truism “sex sells.”
But whose sex is sold? And to who?
If it was simply that sex sold,
…we’d see men and women equally sexually objectified in popular culture. Instead, we see, primarily, women sold to (presumably heterosexual) men. So what are we selling, exactly, if not “sex”?
What is really being sold is men’s (presumably heterosexual) sexual subjectivity: the experience of being a person in the world who was presented with images that were for his titillation. Women do not live in the world this way. They are not exposed everyday to images that legitimize their lust; instead, the images teach women that they are the object of that lust.
In light of this, Sociologist Beth Eck did a series of interviews attempting to tap into what it felt like for men and women to look at male and female nudes. Her findings were pretty fascinating.
First, she asked men and women to look at naked images of women, including this one of Cindy Crawford:
Women viewing images of female nudes almost inevitably compared themselves to the figure and felt inadequate. Said one women:
…the portrayal of these thin models and I just get depressed… I’m very hard on myself, wanting to be that way.
Women ended up feeling bad whether the model conformed to conventional norms of attractiveness or not. When looking at a heavy set woman, they often responded like this:
I am disgusted by it because she is fat, but I’m also… I need to lose about 10 pounds.
I don’t necessarily find her body that attractive… Her stomach looks like mine.
Men, in contrast, clearly felt pandered to as holders of a heterosexual male gaze. They knew that the image was for them and offered praise (for a job well done) or criticism (for failure to live up to their expectations). About Crawford they said:
Personally I think she is attractive.
I like that.
Both men and women, then, knew exactly how to respond to female nudes: women had internalized their object status (women as sex object-things) and men had internalized their subject status (men were people looking at sexy objects).
Eck then showed them male nudes, including this one of Sylvester Stallone:
Interestingly, both men and women felt uncomfortable looking at male nudes.
Men responded by either expressing extreme disinterest, re-asserting their heterosexuality, or both. They did not compare themselves to the male nudes (like women did with female nudes), except to say that they were both male and, therefore, there was “nothing to see.” Meanwhile, because men have been trained to be a lustful sexual subject, seeing male nudity tended to raise the specter of homosexuality. They couldn’t see the bodies as anything but sexual objects for them to gaze upon.
In contrast, the specter of homosexuality didn’t arise for women when they looked at female nudes because they weren’t used to being positioned as lustful. Eck explains:
When women view the seductive pose of the female nude, they do not believe she is ‘coming on to’ them. They know she is there to arouse men. Thus, they do not have to work at rejecting an unwanted advance. It is not for them.
Many women also did not feel lustful when looking at male nudes and those that did often experienced lust mixed with guilt or shame. Eck suggests that this may be, in part, a reaction to taking on the active, consuming, masculine role, something they’re not supposed to do.
Summarizing responses to the male nudes, she writes:
Men, over and over again, reject the seductive advance [of a male nude]. While some women welcome the advance, most feel a combination of shame, guilt, or repulsion in interacting with the image…
This is what it means to live in a world in which desire is structured by a gendered sexual subject/object binary. That is, men are taught to be subjects who see women as objects, and women are taught to be objects. It’s not just “out there,” it’s “in us” too.
This piece was originally posted in Sociological Images. A slightly edited version is
reprinted here with permission.
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Hit the Least Attractive Woman with an Egg

The women are blindfolded and lined up with bulls-eyes on their backs, waiting to be judged “least attractive” on an episode of Bachelor Pad.
Go ahead men, take a paint-filled egg and hit the woman you find least appealing.
With each strike the show’s host announces the intended target, and whether the shot was successful. Erica, on the far right, takes about half the hits. Some of the eggs are thrown pretty hard, but after taking her blindfold off and emerging a stigmatized canvass, Erica lamented,
Being hit by the eggs was painful, but emotionally it was more painful to have the guys say they’re not attracted to me. So now all the girls can feel more attractive than me… better than me.
You can see the video here.
What a way to treat another human being.
Mostly ignoring the women’s feelings, the men worried more about missing needed points. “I didn’t follow through. I kind of like ‘popped’ the egg, and it went right over her shoulder,” bleated one contestant.
A sadistic streak comes into view as the contestants blithely wound each other.
Mercifully, this summer series has ended. And discussing it now won’t serve to make the show more popular.
It should be said that the men took their turn as targets, too, but beauty-connected rejection is probably harder on women since they are taught that their looks measure their worth. Another sad commentary on our society.
Meanwhile, like most of us, egg-splattered Erica didn’t think to question our cultural beauty notions, even though they are not absolute, and change over time. As Gwen Sharp at Sociological Images observes:
In (Erica’s) attempt to defend herself she doesn’t question beauty standards, but refocuses them, pointing to another woman who is “way bigger” and not “that pretty.”
Ms. Sharp explains that this just reaffirms the idea that body size is a legitimate measure of attractiveness (bigger making you less attractive). The comparison also means that self-esteem “Must come at the expense of other women, with whom they are always, and inevitably, in competition,” she adds.
One of the hosts eventually came out to lend the appearance of humanity, saying, “Erica, every person here is beautiful” (measured by our cultural standard, of course).
Erica no doubt felt beautiful after that.
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Harry Potter’s Hermione: Less Brainy, Brave. More Sexy
As Harry Potter’s Hermione grew up, her brainy, brave persona turned more sexy, less threatening and less magical, says Sarah Jane Stratford in The Guardian. She continues:
Did Hermione Granger really say “I can’t” during the climactic battle in the final chapter of the Harry Potter film saga? Presented with her chance to destroy one of the horcruxes she had put her life on the line to hunt, she backs away and needs her almost-boyfriend Ron to insist that of course she can.
The transformation of a brave, adventurous girl into a young woman who becomes weakened by, or defined by, her sexuality, has a long literary tradition. The next step, it seems, is to become a mom who is sick or dead.
I discovered this pattern one year when I let fiction take over my usual nonfiction reading habit.
In The Sound and the Fury we meet adventurous, determined and nurturing little
Caddy Compson who is busy exploring the local countryside, climbing trees and sometimes bossing her brothers. Later, she becomes a promiscuous woman, shamed and rejected by her family. And the mother in this story? She’s a neurotic hypochondriac.
Faulkner introduces us to a mother who is dying, and later dead, in the appropriately titled, As I Lay Dying. Her daughter is upset and fixated on her out-of-wedlock pregnancy (instead of her dying/dead mom).
In Atonement creative young Briony Tallis has an over-active imagination that leads to serious trouble. Her older cousin gets raped, and her older sister is overcome by romance. Mom is constantly bedridden with headaches.
Plain Song revolves around a shy 17-year-old whose mother kicked her out after learning she was pregnant. Two young boys have a mom who spends her days locked away, depressed.
I could go on, but you get the point.
If strong, adventurous girls grew up to become strong, adventurous young women, who were also sexual, that would be fine. But too often, sexuality diminishes them or becomes all they’re about.
Maybe that explains why older women (moms) end up sick or dead. Upon reaching womanhood the grown girl leaves behind everything that had empowered and engaged her to become defined by her sexuality. When her allure fades, there’s nothing left.
Which suggests a lesson for real live women. Best to avoid a one-dimensional focus on sexuality that rests on narrow beauty notions. Instead, stay strong and develop many facets of yourself, including an ageless and radiant beauty and sexuality (a la Susan Sarandon, Meryl Streep, Isabella Rossellini, and Hellen Mirren) to enjoy over a lifetime.
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Are women more beautiful when they are thin, thin, thin? Are they more beautiful when their hips are thinner than their heads?
Ralph Lauren apparently thinks so. Check out these images of model, Filippa Hamilton before and after photoshop:

Before photoshop After photoshop
Ok, I’ve definitely been duped by insane notions of beauty. But these go too far.
I don’t care how much the camera gazes at this eerie image, telling me it’s beautiful, I don’t buy it.
Oddly, this bizarre figure is making me rethink the attractiveness of considerably less touched-up photos.
Does Britney Spears really look better thinner? Many will say yes, but (surprising even myself) I don’t. I’m happy to report that I think Britney looks just as beautiful smaller or “bigger” (she’s not really that big).
Google images
Recently the new Duchess of Cambridge, Catherine Middleton, was photoshopped making her tiny waist appear impossibly thin. Is the new wasp-waist more lovely? I think not.

Fortunately, Germany’s most popular women’s magazine, Brigitte, has chosen to stop using professional models, keeping to real, non-starving and non-photoshopped women. What a breath of fresh air! They may be more attractive, taller, and thinner than average, but at least they’re not abnormal.

Who’s more beautiful, a Ralph Lauren fake lady or a Brigitte real woman?
I vote for the real woman, any day!
A version of this piece was originally published Nov. 1, 2010.
Bad news to update ladies. Looks like two years late Brigitte recanted their decision. Kinda sucks.
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Woman, Not the Sum of Flawed Parts
By Linda Bakke
Star Magazine. Full of faces covered by question marks, bodies sliced up. Women diminished to the details of their flaws, circled in bold. A dissection of celebrities’ body parts.
I was working as a receptionist at a hair salon when I discovered Star. I picked it up and paged through. It was awful. I could not put it down.
One article divulged a star’s “hairy secret,” detailing the frequency of her waxing regimen and suggesting her pubic area was overly hairy. A two page spread highlighted shameful “sausage fingers.” Another asked who had the worst toes.
It all oddly evoked the serial killers who keep articles – or worse, dismembered body parts – as trophies.
And what is the triumph here? A sensed superiority over the goddess’ faults as we lie in judgment?
And who can blame us? Their supposedly error-free bodies stress us out! Destroying them and their presumed perfection just might lift our spirits.
But maybe scrutinizing them only returns scrutiny to us, as the judgments tell us we must correct our own “blemishes,” whether buttocks, breasts, fingers or toes.
The message: women’s imperfections cannot be tolerated.
As we eat it up, we fail to see how we become victims, too, unconsciously nodding agreement that this treatment of women is acceptable.
While the pictures and text underline our preoccupation with facade over character, men’s bodily foibles are untouched by these tabloids. Who can imagine placing a man in such light?
Hopefully one day we will take on realistic and healthy expectations so that women will no longer be seen as the sum of flawed parts.
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Men Are Naturally Attracted To Unnatural Women
Ask a guy why he looks at porn and he’s likely to say that men are just naturally attracted to women. But the women in porn don’t look too natural.
Actually, women in fashion magazines and billboards don’t look too natural, either.
Women and men both learn to admire a feminine ideal that ends up frustrating both men and women.
Most women have to starve themselves to be ideally skinny. Many models are so thin that they have stopped menstruating. Isn’t the natural instinct to stay alive and well?
And how about fake breasts? If men are naturally drawn to breasts, why do so many women go under the knife and mutilate themselves so that men – and society – will find them attractive?
Then there’s the preference for blondes. Few women past puberty are true blondes. But unnaturally bleached hair is the top color of choice, both for men and for women who want to look beautiful. Well, at least peroxide doesn’t require enormous amounts of money or risk much bodily harm.
So models go through all their pain and suffering, but it’s not quite enough. Next, the malnourished, plastic-chested, bleached out images go to be photoshopped and airbrushed to look even more fake than they already are.
So women try in vain to match ridiculous notions of beauty. Then get depressed because nothing they do seems to work.
But the models don’t look like “themselves,” either!
At the same time, male students have told me that all this hurts them, too. “What’s wrong with me?” they wonder. “Why can’t I get women who look like THAT?”
Well, those “picture perfect” women don’t actually exist.
So women can never achieve the ideal. And men can never have the ideal woman.
Meanwhile, men are left feeling “naturally” attracted to something that isn’t natural.
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