As you drive to work you see billboards with scantily clad men drawing your attention to products that they gracefully caress. Other men bend over in ways that make you want sex with them. In some ads women lord it over submissive men.
You arrive at your ad agency, and as Creative Director you take a look at new ideas your copywriters have brought:
2) The silhouette of a man with a beer body and a foam head appears. Copy reads, “You never forget your first guy.”
3) Two women surgeons sit near a male patient who is sprawled over an operating table, dressed in just a thong. A scalpel “knife’s” his body in an ad for a TV show called “Nip Tuck.”
4) A man didn’t make coffee right so his wife spanks him.
In this world women are the dominant sex consumers who expect men to “turn them on,” passively open to them, and submit to them — sexually and otherwise. And if they don’t behave, the men will be punished.
Here’s a video on how such a world would look:
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Posted on May 6, 2013, in feminism, gender, men, objectification, psychology, sexism, violence against women, women and tagged advertising, feminism, gender, men, objectification, psychology, sexism, violence against women, women. Bookmark the permalink. 41 Comments.