Average Bust Size Is DD?
The average American cup size has gone from 34 B in 1983 to a whopping 34 DD in 2013.
This story was widely picked up.
But is it true?
Media sometimes report faulty findings. Journalists can be lazy, or too trusting. But most times the reason is this:
Sensational headlines get a lot of hits — accompanied by advertising dollars.
So let’s take a closer look at the facts behind the hyperbole.
Bigger busted women were interviewed
Fact: The “research” is not scientific.
But do these customers reflect the average American woman?
I looked at their website and here’s what I found:
- The store’s first 5 offerings offered only sizes D-K. Suggesting that they specialize in large sizes.
- Add two more categories (“Seamless” + “Sports”) and B-cups were added.
- Only three of ten offerings include an A-cup (“Push-up” + “Strapless” + “T-Shirt”)
- And nothing for AA’s or AAA’s.
Women with smaller breasts may be more likely to shop with a different retailer, maybe stores that specialize in petite sizes.
So the women being interviewed reflect women with larger breasts.
Additionally, women might exaggerate to make themselves feel better in our big-chest worshiping culture.
Women with bigger breasts also buy more lingerie, so they might be more likely to be selected for interviews simply because they’re more available.
Findings motivated by $$$$
Media make money thru advertising, much more than thru subscriptions. And retailers are more likely to advertise if a site creates content that increases sales.
So, create content that makes women want to buy something: bras, push-up bras, or breast implants, for instance, and you attract more advertising dollars.
And when your magazine is named “Racked” (as in “Check out that rack!”) and is all about shopping, you just know they make money via tie-ins.
Any surprise that news that women now sport enormous breasts was first reported on “Racked”?
Make money by making women feel inadequate
Advertising strategy largely revolves around making people feel inadequate and offering a “solution.”
Intimacy could be motivated to tell women that the average breast size is DD so that they will feel pressured to get implants (because they aren’t normal) and then decorate their new big breasts with lingerie from a retailer that specializes in large sizes.
Plus, women with larger breasts buy more lingerie. Even more sales!
Make the retailer look good
And how does the retailer explain the mushrooming cup size? Better customer service! “Women have begun finding the proper fit.”
Now what would a retailer have to gain by giving that as the reason? It’s not like Intimacy’s tagline is “bra fit stylists.” Is it?
Oh yeah, it is!
Better data come from the academic UK National Sizing Survey. Compared to 1951, cup size has increased by 1 inch: from 37B to 38C. Weight gain seems to be a big cause since hips have also gained an inch and waists have increased by seven inches.
If you have a choice between an academic study and a “study” by a retailer with something to gain, which would you trust?
Posted on December 7, 2015, in body image, psychology, sex and sexuality, women and tagged body image, bra size, breasts, intimacy, psychology, Racked, sex, sexuality, UK National Sizing Survey, women. Bookmark the permalink. 32 Comments.