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Miss Representation: Girls are Pretty, Boys Are Powerful
Powerful Man Pretty Woman
Girls get the message that what’s important is how they look. And boys get the message that what’s important about girls is how they look. That’s one of the observations made in the film, Miss Representation.
Girls and boys both buy into this belief system. And then boys become men, step into power, and perpetuate a social order that favors them. Most CEOs are male, most of Congress is male, most publishers and editors are male, and we’ve never had a female President of the United States. Girls become women and go with the flow, too. Yes, there are many exceptions. But these large patterns remain.
Our world incessantly whispers – or shouts: women are more body than brain. Women are emotion, not rationality and action. Women are sex.
And sex sells, they say. Sex sells products. Sex sells the message that women are all about sex.
Now add demeaning and violent images.
The message: men are powerful, and better than women.
And when women try to move out of the box to gain power?
Well look what happens on conservative networks like Fox, where men dress conservatively while female anchors wear plunging necklines, short skirts, and say things like, “Hillary Clinton looked so haggard and, like what? 92 years old?!” Or Greta Van Susteren asks VP candidate, Sara Palin, whether she has gotten breast implants. When women aren’t co-conspiring, Rush Limbaugh complains that no one wants to see a woman age in office.
Even when women do become powerful a headline runs, “Condi Rice, Dominatrix.”
Condi Rice, dominatrix
Perhaps alongside an ad for a nutcracker shaped as Hillary Clinton.
Hillary Clinton nutcracker
Any wonder 51% of Americans are women, but only 17% of Congress members are?
Jennifer Siebel Newsom, Miss Representation’s writer-director says this is unfortunate since research shows that:
The more diversity and more women you have in leadership, both in government and business, the greater the productivity, the creativity and the bottom line.
And:
There’s this new transformative leadership that’s embracing empathy, collaboration, empowerment… those are more feminine qualities and those are now more associated with success in the global landscape than the traditional sort of command-and-control male leadership traits. So I think we’re going to start to see a shift.
Let’s stop misrepresenting women and their potential. We all lose out when the talents and vision of half our population are stifled. Women and girls are not less important than men and boys.
Newsom urges us to empower both young women and young men to create an equitable society together, making sure that girls are mentored and have a plenty of good role models.
And as Miss Representation points out:
The most common way people give up their power is by thinking they don’t have any.
— Alice Walker
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Miss Representation: How I Look Is What Matters
Girls get the message early on that the most important thing is how they look. Too often their self-worth depends upon it.
Miss Representation premiered last week on Oprah Winfrey’s OWN network, seeking to combat that unfortunate reality. The film opens our eyes to all that creates the message. And offers change.
From the time they’re small, little girls are told they’re pretty – or notice that they’re not told that. They receive gifts of play makeup and vanity sets. They watch endless repeats of Disney princesses on DVD, buy beautiful princess dolls, and then graduate to Barbie or Bratz. All of whom have extensive wardrobes. It’s all about being pretty. Meanwhile, girls and women are bombarded with media images of impossibly beautiful women who are photoshopped up the wazoo, modeling what they’re supposed to look like.
Who’s popular in middle school and high school? Pretty girls. By the time they’re in college young women are under relentless pressure to be hot, as if that’s the most important thing in the world.
Media creates consciousness, but women don’t have much control over media. As Miss Representation tells us, women hold only 3% of the clout positions in publishing, advertising, telecommunications, and entertainment. And women comprise only 16% of producers, writers, directors and editors.
And so women come to see themselves through men’s eyes.
Meanwhile, media makes its money through advertising. And advertising works by making people feel bad about themselves so that they’ll buy products to “help.” But if the feminine ideal is impossible to achieve, women can buy an endless stream of products and still feel eternally insecure.
Jennifer Siebel Newsom, Miss Representation’s writer-director, makes this observation:
When youth are engaging in cutting and other forms of self-injury, when 65% of American women have eating disorders, when depression rates have doubled in the past ten years, when plastic surgery has tripled in the past decade amongst youth in particular; when you look at that you think Something is wrong. This is not healthy.
Fashion magazines are especially harmful. Girls and women who read them have worse body images than those who don’t. But women aren’t the only ones affected. Just looking at those “perfect” models can leave men finding real women less attractive, too.
So women and men who compare women to unattainable ideals both end up dissatisfied and estranged from each other.
Too many women sit in their inadequate, one-dimensional corners opposite too many men who do the same thing.
And no one is better off.
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