Ways of Seeing: Ravaged or Ravishing?
We are bombarded with thousands if not tens of thousands of images every day. Occasionally, two images come into such sharp contrast that they can’t be ignored. Such was the case when I opened the New York Times on Sunday, May 2. On page ten of that issue is a color photo of a 23 year old Congolese woman. The caption says her lips and right ear have been cut off by rebels of the Lord’s Resistance Army. Her shorn head, the blackness of her face, the swollen pink oval around her mouth where her lips had once been (like the exaggerated lips of “Sambo” or minstrel characters once popular in American culture), and the sideway glance of her eyes as someone (perhaps her mother) touches her remaining ear with what seems tenderness. It is an image so heartbreaking as to make one weep.
In Ways of Seeing John Berger says, “The meaning of an image is changed according to what one sees immediately beside it or what comes immediately after it. Such authority as it retains is distributed over the whole context in which it appears.” Thus . . .
Immediately across the page from this photo is a full page Lord & Taylor ad of a beautiful white woman with long flowing dark hair, green eyes, perfect lips and two ears from which dangle long bejeweled earrings. She is arrayed in such opulence—necklace, pendant, bracelets, a giant opaline or turquoise ring, that the contrast with the Congolese woman is shocking. The juxtaposition of the two images is heightened by the fact that the Congolese woman wears a simple hand-crafted red and black blouse whereas the model wears what looks like an expensive hand-knitted ivory-colored chemise over a pink lace skirt. She holds in each hand a knitted handbag (“only $89”), each covered with roses and each holding a small dog, so laden that she seems barely able to hold them up. This cornucopia of luxury, this picture of desire would never be found in the Congo, Joseph Conrad’s Heart of Darkness. The ad’s caption—“We all have our creature comforts. . . Some of us more than others”—is so ironic as to be almost beyond irony. The motto compounds the irony: “Shop more. Guilt less.”
Again, John Berger, “A woman’s presence expresses her own attitude to herself, and defines what can and cannot be done to her. Her presence is manifest in her gestures, voice, opinions, clothes, chosen surroundings, taste—indeed there is nothing she can do which does not contribute to her presence. . . . To be born a woman has been to be born, within an allotted and confined space, into the keeping of men.”
The Congolese woman, like the Greek Princess Philomela whose husband Terus cut out her tongue so she could not reveal that he had raped her, has likewise likely been raped and brutally silenced. The severing of her left ear compounds the violation. She will be so disfigured that probably no man will ever touch her again and no compassionate god will turn her into a nightingale.
The woman in the Lord and Taylor ad will be ravaged by the eyes of a million men who will yet never touch her skin except in their imaginations. And yet in her wildest imagination this white goddess could never see herself in the place of the black tongueless Congolese woman, nor the Congolese woman ever imagine herself in such a space as the woman in the ad inhabits.
Both of these images are part of the world we live in, although we tend to keep them in separate compartments of our consciousness. The one is horribly real, the other an unreal arrangement by Madison Avenue designers. On another day when they are not juxtaposed, we might consider each separately, but when they are thrust before us in such stark relief, we can turn from neither–only ponder what they tell us about how some of us have more creature comforts than others and how we can remain “guilt less”—and that we are somehow complicit in both.
Robert A. Rees teaches at Graduate Theological Union in Berkeley.
Posted on September 7, 2010, in feminism, gender, race/ethnicity, sexism, women and tagged Congo, Congolese woman, culture, ethnicity, feminism, gender, human rights, Lord’s Resistance Army, religion, sexism, violence against women. Bookmark the permalink. 5 Comments.
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All of these ad’s have to be approved before printed in the New York Times or any paper. You mean to tell me that the person or persons who made the choice to place the ad there didn’t see or realize the contrast between the article about the Congolese woman and the Lord and Taylor ad?
Give me a break!
There are those in this society that want to keep the image of a high beauty standard within the white race (which I am a member of) as well as their perceived view of africans as an ugly, poor and socially disadvantaged people.
In other words, that ad was deliberately placed on the opposite article of the Congolese woman to highlight the contrast between whites and blacks.
I saw another interesting match up in the NYT recently. The article was on how women judge themselves more harshly even when ads depict an OBJECT (like perfume) that increases attractiveness. Across from the article was a nude woman holding two strategically placed lion cubs. Wonder if that would make women judge themselves more harshly. Other research suggests it would.
Speechless – weeping.
Millions of women are affected by sexual assault, domestic violence, and other sorts of violence and many of us die because while we represent the majority of society we have not united and empowered ourselves to make it stop. Not one of us should fall – not one!
Like her mother, I hold what’s left of my daughters head each day too!