by Lisa Wade, PhD @ Sociological Images

I always love a good behind-the-scenes marketing story and last month NPR reported that Proctor & Gamble is facing falling men’s razor sales as beards have become more fashionable. Their response? To put more pressure on men to shave other parts of their bodies.

Always a glutton for punishment, I set out to discover just how they were going to try to convince men to do this… and I was not disappointed. See video below:  Read the rest of this entry →