How to Look Like a Victoria’s Secret Angel
“How to be a Victoria’s Secret Angel” Jezebel’s banner teased. “Not that you can be one. You can’t,” ran the verdict following the hopeful headline.
“What people don’t realize is that they’re rarer by far than superstar athletes,” proclaimed Ed Razek, Limited’s chief marketing officer (they also own VS). “The numbers of people who can do this are probably under 100 in the world.”
After all, angels must be skinny and buxom, but also fit enough looking to believably hold up heavy wings. Hard to do all three at the same time (or even two).
Sometime-angel, Angela Lindvall told the New York Times she jumped rope and ate nothing but spinach, chard and kale to lose 20 pounds, post-pregnancy, to “make weight.” Others hire personal trainers, take many-mile runs, do squats and lunges, and generally “kill ourselves,” as one put it.
The models “kill themselves” for a few months to acquire angel status. Yet the message is that all women can look like them by simply dawning VC bras and panties.
Much of advertising works by making people – in this case women – feel inadequate about how they look – which comes easily when an unachievable ideal is placed before us. But Victoria’s Secret offers a product to help! Really?
The message must be working. Sales are up.
A little VS can add some fun. But don’t stress if you don’t look like an angel. Most of the time, the angels don’t either.
Posted on January 6, 2011, in body image, feminism, gender, psychology, sex, sexism, women and tagged advertising, body image, feminism, gender, market manipulation, perfect body, sex, sexism, Victoria Secret Angels, women. Bookmark the permalink. 13 Comments.